An interesting talk about adding values without making new things.
He is an ad man, which he admits, sometimes “gets bad rep” , arguing that “intangible” values can be powerful – “most problem at high level is a problem of perception”.
“A lot of problems in life can be solved by tickling with perception rather than tedious hard work and messy business of changing reality.”
He is a humorous speaker too. Check it out!
Do you agree with the speaker?